Friday, September 12, 2008

Focusing on Promotion

So, the summer hasn't been the greatest when it came to the weather so we are really glad to see that our special offer holiday section was a popular stop for many PriceGenie users. Our focus for the next few weeks will be sales, promotions and special offers in the areas of DIY, interior decoration and weddings. With Christmas is our sights we know that consumers are already putting money aside for the festive season so we are also planning our festive campaign also.

The number of registered retailers/businesses and consumers registering on PriceGenie.ie has been increasing, which is a very positive outcome for us. To keep the momentum going The Founders are now planning an Autumn promotional campaign. We have discovered that within the PriceGenie community 'word of mouth' is a strong campaigning tool, we know that some registered users joined because someone recommended it to them after having a good experience on the site so we encourage all our users to let others know abut PriceGenie.ie.

We will be publishing an Autumn newsletter which will be emailed out in the next 2 weeks. It will highlight the areas mentioned above, special offers and deals for DIY, home interiors and weddings. We will also reveal plans for new features on PriceGenie.

So, keep browsing and using the directory on PriceGenie and we look forward to bringing you more fantastic special offers, deals and sales information for shopping across Ireland.

The Founders.

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